For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 20, 2007 Experian CheetahMail Is A Workhorse For Retailers The Forrester Wave™ Vendor Summary, Q4 2007 by Julie M. Katz with Shar VanBoskirk, Christine Spivey Overby, Emily Bowen, Sarah Glass

This is an excerpt

Executive Summary

Although its platform has changed minimally since our last evaluation, Experian CheetahMail's email business has seen explosive growth from new customers and increased email volumes. The vendor helps marketers, especially in the retail industry, integrate email content and social data sources like Bazaarvoice for product ratings and Aggregate Knowledge for product recommendations. But its strategy services leave marketers hanging; they want more proactivity than the vendor offers.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.