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For Customer Experience Professionals

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August 30, 2005

Expose Value On The Home Page

by Kerry Bodine

with Harley Manning, Caroline L. Carney, Janelle Johnson

This is an excerpt

Executive Summary

Earlier this year, Forrester updated its Web Site Review methodology and introduced four new criteria that reflect best practices in Web design. One of these new criteria highlights the role of the home page in exposing a site's value and giving users confidence that they can complete their goals.

This is an excerpt

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RESEARCH CATEGORIES

Analyst

Kerry Bodine

Technology

Customer Experience, Web Site Design

Geography

Asia Pacific, Europe, North America