For Content & Collaboration Professionals

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	July 8, 2008 "Facebook For The Enterprise": Catchy PhraseOr A Strategy For Collaboration? Progressive I&KM Pros Will Harness Network Links For Business Benefit by Matthew Brown with Ted Schadler, Shelby Catino	Average: 6  (6 ratings)

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Executive Summary

Can "Facebook for the Enterprise" solve real business problems inside a company? Maybe, but not with a naïve strategy based on a network of professional "friends." Still, Forrester has unearthed a handful of innovative companies building corporate social networks that drive business benefit. Collectively, their strategies go deeper than a simple social network; the strategy includes harnessing the network to optimize workforce utilization, develop professional staff, retain talent, and locate expertise. To even start applying the concepts being developed at social networks like Facebook, information and knowledge management (I&KM) professionals must start a conversation with their strategic human resources (HR) and finance counterparts about how this collaboration technology can help solve some age-old business issues.

TABLE OF CONTENTS

• Can Facebook Work In The Enterprise?
• What Forward-Thinking I&KM Pros Are Doing
• Is It "Facebook For The Enterprise"? No, But It's The Start Of Something New
• Two Extremes Exemplify The Hurdles Ahead
• Three Megatrends Mean That Now Is The Time To Act
• Get Started Now With Two Conversations

RECOMMENDATIONS

• Don't Settle For The "Facebook For The Enterprise" Hype
• Related Research Documents

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