For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 25, 2008 Facebook's Engagement Ads Require A Social Approach by Jeremiah K. Owyang with Christine Spivey Overby, Emily Bowen	Average: 4  (1 rating)

This is an excerpt

Executive Summary

This week, Facebook is trialing a new product called "Engagement Advertisements." To combat dismal click-through rates of traditional advertisements, these interactive ads emulate widgets and encourage users to share with their friends and increase brand interaction. Traditional Internet advertising tactics won't apply; brands will only succeed with these new products if they create content that puts community first, integrate with other tools, and change how they measure success.

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.