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	September 13, 2006 Factiva Offers A Globally Focused Brand Monitoring Solution The Forrester Wave™ Vendor Summary, Q3 2006 by Peter Kim with Elana Anderson, Jennifer Joseph

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Executive Summary

Factiva is on the edge of the Strong Performer category of our Forrester Wave™ evaluation of brand monitoring solutions. The vendor's Reputation Intelligence solution is a brand monitoring product with solid core functionality and above-average global coverage. However, Factiva's limited coverage of data sources, particularly consumer generated media, makes it a poor choice for firms seeking a comprehensive brand monitoring solution. Companies should consider this product when looking to either upgrade a traditional PR clipping service or augment an existing portfolio of Factiva products.

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