For Consumer Product Strategy Professionals

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	October 8, 2009 The Fastest-Growing Mobile Phone Category It's Not Smartphones; It's Their Younger "Quick Messaging" Siblings by Charles S. Golvin with J.P. Gownder, Laura Wiramihardja	Average: 9  (3 ratings)

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Executive Summary

While smartphones like Apple's iPhone, the BlackBerry Storm, and T-Mobile's Android-based MyTouch get all the attention, another category of mobile phones has quietly been accelerating its market share: the quick messaging device. These keyboard and/or touchscreen devices have much of the functionality of a smartphone but lack the high-level (and in some cases costly) operating system. Quick messaging device owners are valuable subscribers who deliver above-average revenue and offer multiple growth prospects in the future for consumer product strategists at mobile operators, handset makers, and application developers.

TABLE OF CONTENTS

• Quick Messaging Devices Are The Fastest-Growing Mobile Segment
• Quick Messaging Users Have Nearly All The Virtues Of Smartphone Owners

RECOMMENDATIONS

• Quick Messaging Devices Hold Multifaceted Growth Promise
• Supplemental Material
• Related Research Documents

This is an excerpt

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