For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 5, 2008 Fierce Competition Will Further Drive UK Broadband Growth It Will Also Lead To The Industry's No.1 Challenge: Churn by Pete Nuthall with Michelle de Lussanet, Lizet Menke

This is an excerpt

Executive Summary

Residential broadband in the UK encompasses 56% of all UK households — a little more than 15 million connections at the end of 2007. Despite growth slowing, Forrester sees a further 8 million new broadband connections before the end of 2013, raising penetration to 82% of all UK households. The downside of this opportunity for UK ISPs is the increasing problem of churn. No less than 3.5 million households switched suppliers in 2007; we expect that more than 5 million will do so in 2013. Despite the industry attention around new access technologies, such as fiber-to-the-home (FTTH) and WiMAX, their current share of 1% of all household connections will grow to only 7% by 2013.

TABLE OF CONTENTS

• More Than Half Of UK Households Had Broadband In 2007
• Broadband Penetration Will Soar To 82% Of Households By 2013
• Supplemental Material
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.