For Interactive Marketing Professionals

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	June 24, 2008 Power Searchers Catering to the Most Valuable Search Users by Evan J. Andrews with David Card

This is an excerpt

Executive Summary

Search engines are scrambling to differentiate themselves by offering new tools and services—from universal and mobile search to tool bars and other applications (e.g., personalization).

Key Questions

• Who are power searchers, and how important are they?
• How can marketers and search engines best support power searchers?

This is an excerpt

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