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September 21, 2005 FilmLoop: A Curiously Compelling Photo ExperienceNews Media And Online Marketers Should Take Noteby Ted Schadler with Charlene Li |
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Executive Summary
Broadband adoption, widespread use of digital cameras, and the growth of social computing technologies like blogs and social networking have encouraged startups to create products and services that make it easy for online self-expression and sharing. FilmLoop is one of those rare startups with a beautifully designed product backed by an experienced management team. This document looks at what makes FilmLoop's product interesting and also what elements that it — and similar startups — must master to be successful.
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