For eBusiness & Channel Strategy Professionals

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	September 4, 2008 Financial Comparison Sites Are Here To Stay eBusiness Executives Need Strategies To Address Their Rising Popularity by Alexander Hesse with Benjamin Ensor, Lauriane Camus, Alyson Clarke, Vanessa Niemeyer, Ph.D.	Average: 10  (1 rating)

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Executive Summary

The growth of online financial product research has been accompanied by the growth of an increasingly popular personal finance comparison site sector. The reason for this popularity is simple. Comparison sites offer what many online financial researchers are looking for: independent product and price comparisons. The same forces are gradually affecting Net users in other countries. eBusiness executives and channel strategists at financial services firms around the globe need to recognize that financial comparison shopping will play an increasingly important role in financial product distribution — and they must develop strategies to address this change in distribution now.

TABLE OF CONTENTS

• Comparison Sites Are Changing Financial Services Distribution
• Comparison Sites Will Continue To Grow In Popularity

WHAT IT MEANS

• Comparison Sites Won't Go Away

RECOMMENDATIONS

• eBusiness Executives Need Strategies To Deal With Comparison Sites
• Supplemental Material
• Related Research Documents

This is an excerpt

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