For Financial Services Professionals

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	April 5, 2006 The Financial Lives Of Young Consumers by Catherine Graeber with Ron Shevlin, Peter Hult

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Executive Summary

Financial product ownership among young consumers is widespread. Most young consumers own a savings account at an early age, and many youth own a credit card or checking account before they head to college — especially in Canada. Financial firms need to target wired youth earlier than they historically have in order to capitalize on their potential loyalty and referral power.

TABLE OF CONTENTS

• Wired Youth Begin Their Financial Lives At An Early Age
• Wired Youth Are Loyal Customers

RECOMMENDATIONS

• Young Consumers Can Be Nurtured Into Profitable Customers
• Related Research Documents

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