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June 21, 2007 Financial Services eBusiness Managers Foresee A Solid 2007Industry Results Of Our eBusiness, Channel, And Product Manager Online Surveyby Carrie Johnson, Elizabeth Davis with Brendan McGowan, Brian Tesch |
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Executive Summary
Forrester recently surveyed our panel of 107 eBusiness, channel, and product management executives to examine their 2007 online budgets and priorities. Financial services companies represented a little more than half of these 107 panelists. These firms are large and mostly based in the US. They have bought into the online channel and continue to make big investments in it because they see such positive results. They also tell us that they expect 2007 to be another good year for budgets and investments in new technologies and innovation.
TABLE OF CONTENTS
- Financial Services Firms Invest Heavily In The Online Channel — And See Results
- Financial Services Firms' Outlook For 2007
- Consumers Will Increasingly Incorporate The Web Into Their Financial Lives
RECOMMENDATIONS
- Look To Online Sales Best Practices — And Emulate Them
SUPPLEMENTAL MATERIAL
- Methodology
- Related Research Documents
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