For Market Insights Professionals

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	August 30, 2007 Finding Your Market Research Partner When Quality Is Hard To Assess, Maintain A Reservoir Of Proven Providers by Brad Bortner with Bradford J. Holmes, Heidi Shey, April Lawson	Average: 5  (2 ratings)

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Executive Summary

The market research industry suffers from a surplus of riches despite significant consolidation at the top over the past two decades: The number of providers is vast, provider source books are incomplete, and evaluation criteria and standards are wildly variable. All of this drives up the cost of finding a high-quality vendor. Our 19 vendor and user company interviews indicate that market research professionals who succeed at navigating and contracting vendors in this space do so by both maintaining a reservoir of trusted vendors and constantly networking to keep fresh. By maintaining this activity at a low level throughout the year and limiting vendor qualification presentations to once or twice per year, you can minimize the effort required to stay on top of this issue.

This is an excerpt

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