For Customer Experience Professionals

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	January 21, 2010 Five Mistakes Agencies Make When Pitching Web Design Business by Vidya L. Drego with Harley Manning, Rachel Zinser

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Executive Summary

A recent review of agency pitches revealed problems like not listening to client needs, failing to connect with the client's culture, over-promising, providing generic information, and failing to present a cohesive story. These flaws confuse and frustrate prospective clients and hamper agencies' abilities to communicate ideas and win work. To improve agency pitches, Forrester recommends that vendors spend time practicing pitches both new and old while focusing specifically on active listening and storytelling skills.

This is an excerpt

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