For Content & Collaboration Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 23, 2007 Five Pitfalls To Avoid In Web Content Management Implementations Overly Complex, IT-Driven Initiatives Can Lead To Major Headaches by Stephen Powers with Connie Moore, Kyle McNabb, Shelby Semmes, Diana Levitt	Average: 9  (7 ratings)

This is an excerpt

Executive Summary

Web content management (WCM) initiatives remain complex, expensive, time-consuming projects with high failure rates. Why do enterprises continue to wrestle with these initiatives? Critical issues that surface repeatedly from failed project to failed project include a lack of business ownership, IT-driven — rather than user-driven — design, unnecessarily complex specifications, and poorly designed workflow. Five major mistakes to avoid: 1) complex implementations; 2) AWOL content contributors during the content design phase; 3) lack of system mastery by content contributors and template designers; 4) requirements that are too complex; and 5) an IT organization that is stuck in the middle of the content creation and publishing workflow.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.