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| Primary Analyst Photo | Document Information | Rate this Document |
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February 16, 2006 Five Predictions For The Future Of Direct Marketingby Eric Schmitt with Elana Anderson, Jennifer Joseph |
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Executive Summary
The next five to 10 years will bring dramatic change to the direct marketing world. As consumers continue to embrace the Web — the ultimate direct-to-consumer meta-medium — search marketing and eCommerce will reach new heights. Meanwhile, direct marketers' use of two old media — TV and direct mail — will change dramatically. As these changes unfold, marketers will uphold their tradition of hiring outside help — but not from traditional ad agencies, whose influence is plummeting.
Features
Forecast: US Search Marketing Spending, 2005 To 2010
Forecast: US Online Shopping Households, 2005 To 2010
This is an excerpt
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