For Analyst Relations Professionals

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	August 14, 2006 Five Steps For AR To Improve Credibility With Product Teams by R "Ray" Wang with Christopher Mines, Emily Van Metre	Average: 7  (1 rating)

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Executive Summary

Analyst relations (AR) professionals often face challenges in establishing or improving credibility among product teams. Hectic schedules, limited resources, and incessant pressures to "influence" analysts often leave AR professionals with limited opportunities to strategically determine how to improve their credibility among product teams. Hence, AR professionals are often perceived as extensions of public relations or corporate marketing organizations and as lacking the product expertise to accurately convey product strategy or understand the technical underpinnings of the solution. This report focuses on five best practices for earning credibility with product teams.

This is an excerpt

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