For Customer Intelligence Professionals

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	February 27, 2009 Five Tactics To Improve Email List Growth Maximizing Acquisition And List Management Effectiveness by David Daniels with Lauren Jesuitus, Emily Murphy

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Executive Summary

Marketers tell us that they struggle to capture customer data and maintain email list hygiene. Although they tell us that their organization's own Web site is the most effective means of email address acquisition, most are overlooking practices that would grow and maintain their list such as list hygiene, address correction, and email append, as well as enlisting multichannel sources such as leveraging SMS messaging, field sales, and service associates.

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