For Consumer Product Strategy Professionals

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	August 7, 2009 Five Things We Want From Social TV Why And How Social Networking Will Take Over The Living Room TV by James L. McQuivey, Ph.D. with Mark Mulligan, David Card, Erik Hood	Average: 9  (5 ratings)

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Executive Summary

Thanks to Verizon, the first meaningful Facebook widget in the US has come to the TV. Some question whether the active Social Computing experience has any place in the so-called "lean back" living room experience. Those people are wrong. Once Facebook, Twitter, and other Social Computing platforms are properly ported to the TV screen, a new explosion of media and technology convergence will occur, affecting the product strategies of device makers, content providers, and pay TV providers. In this report, we propose the five things that Social TV providers should prioritize — steps that will lead to a converged future of Social Computing and TV viewing.

This is an excerpt

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