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April 22, 2008 Five Tools And Technologies To Measure Engagementby Brian Haven, Suresh Vittal with Christine Spivey Overby, Evadne Cokeh |
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This is an excerpt
Executive Summary
Measuring engagement is no simple task: It requires a cross-channel, data-intensive approach that strains today's measurement processes and the underlying technology that supports them. Furthermore, marketers attempting to measure engagement without the proper tools often find themselves lacking the infrastructure to make engagement an ongoing effort. Forrester has defined five key tools and technologies that marketers need to put in place an engagement-driven measurement methodology across their enterprise.
This is an excerpt
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