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	July 16, 2009 Five Ways CPG Marketers Are Fighting The Recession And What All Marketing Leaders Can Learn From Them by Lisa Bradner with Christine Spivey Overby, Cynthia N. Pflaum, Jennifer Wise

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Executive Summary

The recession has battered the consumer packaged goods (CPG) industry as it has almost every other sector. But while many large CPG companies are bruised, they are certainly not taking things lying down. Instead they're using their celebrated marketing muscle and consumer insight to battle back on multiple fronts. Savvy marketers from all industries can look to leaders in the CPG industry for lessons on where to invest, where to innovate, and how to live to fight another day.

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