For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 28, 2006 Five Ways To Improve Your Global Web Presence by Ron Rogowski with Kerry Bodine, Steven Geller	Average: 8  (2 ratings)

This is an excerpt

Executive Summary

Firms large and small look to the Web to help them grow market share outside their home markets. But firms often struggle to manage their global Web presence effectively because of poor communication and redundant processes. Forrester's recommendations will help firms accommodate local user needs; reduce inefficiencies in the localization process; increase collaboration with, and among, local offices; create a globally representative site committees; and measure site effectiveness.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.