For Interactive Marketing Professionals

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	February 18, 2009 Five Ways To Perk Up Your Email Program In 2009 by Julie M. Katz with Christine Spivey Overby, Emily Murphy

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Executive Summary

Email has largely been successful as a solo enterprise for the past decade, but changing consumer behavior and expectations compel marketers to integrate email with other channels. Which channels are ripe for exploration? Email marketers can try out mobile, social networking, widgets, display ads, and online video. But they should only do so if it makes sense with their audiences and strategy.

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