For Consumer Product Strategy Professionals

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	June 6, 2007 Fixed–Mobile Convergence Leveraging Services to Differentiate from Competition by Thomas Husson with David Schatsky, David Schatsky, Ian Fogg

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Executive Summary

The rising numbers of home-zone tariffs and dedicated offerings such as Unik from Orange as well as recent investment of T-Mobile in Jajah—an innovative mobile voice over Internet protocol (VoIP) provider—highlight the current focus on cheap voice in the emerging fixed–mobile convergence (FMC) landscape.

Key Questions

• What is consumers' demand for FMC offerings?
• Which types of FMC solutions have launched?
• How can companies differentiate from their competition?

This is an excerpt

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