For Customer Experience Professionals

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	February 23, 2005 Flash Shopping Cart Boosts Conversion Rates by Harley Manning with Bruce D. Temkin, Michelle Amato

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Executive Summary

When it launched its new site, T.J. Maxx tested an HTML version of its shopping cart against a Flash single-screen checkout process. The Flash cart converted shoppers to a sale 50% more often than the HTML version. Companies considering a similar move should first eliminate known flaws from their current carts.

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