For Vendor Strategy Professionals

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	August 14, 2008 Forrester's SaaS Maturity Model Transforming Vendor Strategy While Managing Customer Expectations by Stefan Ried, Ph.D. with John R. Rymer, Reedwan Iqbal	Average: 10  (6 ratings)

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Executive Summary

Software-as-a-service (SaaS) is the hottest trend in both CRM and the small and midsize business (SMB) market in general. While SaaS appears to be a threat to software vendors with traditional perpetual-license models, it is also an opportunity for competitive advantage. The question is how independent software vendors and service providers can capitalize on this opportunity. Forrester's SaaS maturity model provides an assessment of the solutions and underpins our guidance on realistic strategy transformation for those software vendors and services providers considering a SaaS business model. Targeting the highest maturity level is not necessarily the best fit for every vendor.

TABLE OF CONTENTS

• Enterprise Software Vendors Can Feel Threatened By SaaS; They Shouldn't
• Inside Forrester's SaaS Maturity Model
• Once You've Found Your SaaS Maturity Level, You Can Transform Your Strategy
• Align Your Positioning And Packaging To Customer Expectations

RECOMMENDATIONS

• Use Forrester's Saas Maturity Model To Develop Your Vendor Strategy
• Related Research Documents

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