For Technology Marketing Professionals

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	May 7, 2008 Forward-Thinking SMBs Targeting a Lucrative Segment of Intensive Online Users by Sonal Gandhi with David Daniels, Amanda Guzman	Average: 9  (1 rating)

This is an excerpt

Executive Summary

SMBs' purchase decisions are motivated by different factors. Segmenting these companies by what inspires them to buy is an effective targeting approach online.

Key Questions

• What characterizes forward-thinking SMBs?
• Why are forward-thinking SMBs important to marketers?
• What online techniques are most useful in influencing forward-thinking SMBs?

This is an excerpt

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