For Vendor Strategy Professionals

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	April 2, 2009 Four Essential Components Of Successful Innovation Initiatives by Chris Andrews with Thomas Mendel, Ph.D., Edward Radcliffe	Average: 9  (2 ratings)

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Executive Summary

In 2009's difficult economic environment, many technology vendors are placing a renewed emphasis on their innovation capabilities. Not content with adopting a reactive market strategy, these vendors are pushing forward with plans to develop disruptive new products, services, and business models. While innovating during a recession is a viable strategy for many companies, many innovation efforts are destined to fail before they start as a result of poor planning and execution. To succeed, Forrester has found that winning innovation programs need the right structure, focus, and support. In this report, we consider four of the fundamental components of innovation and why they matter more than ever in the current operating environment.

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