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	November 11, 2009 Four Mistakes To Avoid When Hiring An Interactive Agency For Design Projects by Vidya L. Drego with Harley Manning, Rachel Zinser	Average: 10  (1 rating)

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Executive Summary

Finding the right agency is difficult for clients and agencies alike. With so many agencies to choose from and so many skill sets to evaluate, narrowing a list of similar players down to one can be an overwhelming task — one fraught with potential missteps that can lengthen the process and result in miscommunication, or worse, no responses. Forrester has identified a number of common mistakes made by clients when looking for an agency. These include not being available for questions during the RFP, adding questions that don't provide much insight, underestimating the time it takes to make decisions, and not doing homework about the agency in advance. To improve the agency selection process, firms should avoid these common mistakes, structure projects into shorter phases, and supplement the RFP process with creative alternatives.

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