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March 30, 2005 Francisco Partners Buys WebTrends: A High-IQ DealThe Birth Of An Online Marketing And Analytics Suiteby Bob Chatham with Nate L. Root, Elizabeth Backer |
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Executive Summary
On March 28, private-equity firm Francisco Partners purchased NetIQ's WebTrends division for $94 million in cash. Forrester's take? The investors, backed by a $2.5 billion fund, got a great deal — and now they've got the perfect opportunity to turn WebTrends into an online marketing and analytics powerhouse. Their next moves should be to acquire firms in adjacent markets, grow WebTrends' global presence, and then clean up in the public markets in three years.
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