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For eBusiness & Channel Strategy Professionals

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November 11, 2008 Free Shipping Offers Driving Increased Order Values and Cross-Category Shopping in Difficult Economic Times by Galina Naydenova with Nate Elliott, Patti Freeman Evans

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Executive Summary

With buyers worried about the economy and looking to spend less, free shipping offers could become increasingly attractive.

Key Questions

To what extent are European buyers interested in free shipping?
What proportion of retailers offer free shipping for online orders?
How can retailers make the most of their free shipping offers?

This is an excerpt

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ALSO OF INTEREST

The Timberland Company Attacks Conventional Wisdom via Hypothesis-Driven Metrics Use by Patti Freeman Evans, May 29, 2007
Shipping Issues Continue To Plague Online Retailers by Sucharita Mulpuru, March 14, 2008
Must-Have Analytics For Your Retention Tool Kit by Srividya Sridharan, December 14, 2011

RESEARCH CATEGORIES

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption

Industry

Retail, Consumer Retail & CPG, Transportation & Logistics, Logistics

Geography

Asia Pacific, Europe, North America

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