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August 24, 2006 A French Revolution In Innovation Is UnfoldingInnovation Networks Boost French Firms' Global Competitivenessby Navi Radjou with Laurie M. Orlov, Lauren Sessions |
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France is currently engulfed in a gloomy sociopolitical climate and suffers from economic stasis. Yet, innovative French firms such as France Telecom and CNP Assurances are scoring big by radically reinventing their products, services, and business models. To win, these pioneers abandoned market-blind, insular innovation approaches in favor of customer-focused, global partner ecosystems. French CIOs must respond to their firms' sophisticated innovation needs by investing in partner-friendly and customer-engaging processes and technologies, as well as by honing their global innovation brokering skills.
This is an excerpt
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B2B Sales & Marketing, Innovation Networks, Strategy Execution & Measurement, IT Management
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