For Customer Experience Professionals

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	June 7, 2006 From Rich Internet Applications To Rich User Experiences To Add Real Value, Firms Must Focus Rich Internet Technologies On Users' Needs by Ron Rogowski with Kerry Bodine, Caroline L. Carney

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Executive Summary

Much of the buzz about Web 2.0 is around the proliferation of rich Internet applications (RIAs), which promise numerous user experience benefits. But building a Web application using fancy technology doesn't ensure a better user experience. As firms rush to incorporate RIAs into their site designs, they should create a solid understanding of users' needs and implement structured testing techniques to understand and validate appropriate use and design of RIAs.

This is an excerpt

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