For Consumer Product Strategy Professionals

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	February 2, 2008 Full-Length TV Shows Online Targeting the Early Market by Bobby Tulsiani with David Card

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Executive Summary

While consumption of full-length TV shows has been limited in past years, the genre may finally be ready for Internet prime time during the 2007-08 television season.

Key Questions

• What is the demand for full-length TV shows online?
• How do full-length TV viewers differ from viewers of user-generated video?
• What are the keys to growing use of full-length TV online?

This is an excerpt

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