For Consumer Product Strategy Professionals

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	April 5, 2007 European Three-Screen Audiences Leveraging the PC and Mobile Opportunity by Mark Mulligan with Ian Fogg, Nate Elliott, Galina Naydenova, Thomas Husson

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Executive Summary

As YouTube continues to dominate the online video arena, there is increasing concern of cannibalization of TV viewing hours, particularly among younger viewers.

Key Questions

• What are the characteristics of the TV, PC, and Mobile video platforms, their and audiences?
• To what extent is three-screen viewing currently occurring in Europe?
• What opportunity do three-screen consumers represent?

This is an excerpt

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