For Interactive Marketing Professionals

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	September 9, 2008 MMS Marketing Limited Reach, Complexity, and Cost Hinder Near-Term Growth by Neil Strother with Julie A. Ask

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Executive Summary

Multimedia Messaging Service (MMS) offers potential as a new and richer method for marketers to connect with consumers beyond text messaging, but significant hurdles remain.

Key Questions

• Who are the most likely consumer targets for MMS marketing?
• What strategies should marketers consider to help drive greater MMS interaction?

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