For Consumer Product Strategy Professionals

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	March 10, 2008 Mobile Content Evaluating the Impact of Side-Loading from PCs by Thomas Husson with Mark Mulligan, Ian Fogg

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Executive Summary

New product launches are threatening to disrupt the mobile value chain by encouraging users to side-load content from PCs. Apple, Nokia, Yahoo!, and Google all have such hybrid mobile-PC strategies.

Key Questions

• What impact are new entrants having on the current mobile content ecosystem?
• To what extent does side-loading threaten mobile content revenues?
• How should mobile operators react to shifts in the value chain?

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