For Consumer Product Strategy Professionals

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	May 23, 2007 Mobile Ticketing Identifying Opportunities to Leverage Digital Disruption in Nascent Market by Thomas Husson with Mark Mulligan, Edward Kountz

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Executive Summary

The growing interest in bar codes and near-field communication (NFC) technologies highlights an opportunity to launch convenient mobile ticketing services in the events and transportation markets.

Key Questions

• How interested are online ticket buyers in using their mobile phones for transactions?
• Which technologies can or will enable transaction services?
• How quickly will the mobile transaction market develop?

This is an excerpt

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