For Consumer Technology Professionals

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	March 21, 2005 The Future Of Digital Audio Subscriptions, Ad Targeting, And On-Demand Will Liberate Digital Audio by Ted Schadler with Josh Bernoff, Tenley McHarg	Average: 10  (2 ratings)

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Executive Summary

New digital audio services like satellite radio, online radio, HD radio, and podcasting with new subscription and data service business models are changing the way consumers listen to radio. All four digital audio markets will grow steadily — by 2010, 20.1 million households will listen to satellite radio and 12.3 million households will synchronize podcasts to their MP3 players. Broadcasters and music labels must learn to deal with this new, fragmented audience. The keys to success will be subscriptions, ad targeting, and monetizing the many ways that digital audio will be consumed.

TABLE OF CONTENTS

• Digital Technologies Change The Audio Landscape
• The Future Of Digital Audio Is Bright
• Subscriptions, Ad Targeting, And On-Demand Delivery Will Shape Audio's Future

RECOMMENDATIONS

• Broadcasters And Labels Should Think Like Service Startups
• Supplemental Material
• Related Research Documents

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