Document Controls

  • View a Print Friendly version of this document

    Print

  • Toggle highlighting of search terms in this document

  • Text Size: 

    • A (normal)
    • A (larger)
    • A (largest)

For Consumer Product Strategy Professionals

Primary Analyst Photo Document Information Rate this Document

March 22, 2007

The Future of Digital Music

Fighting Free with Free

by Mark Mulligan

with David Card, Ian Fogg, Thomas Husson, Nate Elliott

This is an excerpt

Executive Summary

Music spending continues to decline across Europe, and digital music revenues are modestly performing. Record labels' ad-supported music services are therefore becoming a viable means of driving digital music beyond its niche beginnings.

TABLE OF CONTENTS

itemExecutive Summary

itemDigital Music Not Redressing Declining Music Spending

itemMajority of Online Music Fans Will Not Pay

itemAd-Supported Services Need Differentiation and Reasonable License Fees

itemCase Studies

itemReport Methodology

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.

Add to cart

Save and Share

Document Tools

Spread the word:

ALSO OF INTEREST

RESEARCH CATEGORIES

Industry

Media & Entertainment, Consumer Media & Entertainment, Music

Geography

Asia Pacific, Europe, North America