For eBusiness & Channel Strategy Professionals

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	May 18, 2009 The Future Of The eCommerce Platform Dropping The "E" In eCommerce by Brian K. Walker with Patti Freeman Evans, Brendan McGowan	Average: 9  (6 ratings)

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Executive Summary

eCommerce has come into its own as a key channel for both direct-to-consumer and business-to-business (B2B), and platform solutions to enable them have followed suit. But eCommerce continues to evolve quickly. With the channel increasingly being at the center of strategic initiatives and new marketing tactics, the technology has moved to the middle of the customer relationship, making it central to how a company transacts with consumers across channels. The eCommerce platform and methods for its delivery are changing rapidly. We therefore explore those changes and what they mean for your business and technology investment decisions today.

TABLE OF CONTENTS

• Thirteen Years Young, But Look At How Far We've Come
• Demand For eCommerce Solutions Is High
• Defining The eCommerce Platform
• Key Trends Shaping The eCommerce Platform
• From Walled Garden To Ecosystem: The Future Shape Of eCommerce Platforms
• Changes In How Platforms Are Delivered: From SaaS To PaaS

WHAT IT MEANS

• How The Future Of The Platform Factors Into Your Decisions Today
• Supplemental Material
• Related Research Documents

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