For Application Development & Delivery Professionals

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Executive Summary

The enterprise software industry of the next five years will feature fewer large suppliers than ever, greater technical adaptability, baby steps toward the pricing flexibility most customers want but can't get today, and only modest rates of growth with declining prices. The magnitude of growth and structural change will be determined by clashes between the four horsemen of software commoditization — service-oriented architecture (SOA), open source, software-as-a-service (SaaS), and offshore development — and the four fortresses of market inertia — vendor concentration, intellectual property rights, installed bases, and brand loyalty. The four horsemen are changing how enterprise applications are created, sold, implemented, and supported; the four fortresses slow and limit these changes. The outcome of these clashes will vary by software category, but overall prices will decline and the industry overall will descend to historically low growth rates.

TABLE OF CONTENTS

• The SOA Transition Won't Kick Off Fast Growth In Enterprise Software
• The Platform Transition Runs Into The Four Horsemen Of Commoditization
• The Four Horsemen Face Four Fortresses Of Market Inertia
• How The Four Horsemen And Four Fortresses Will Affect Software
• The Four Horsemen Will Keep the Software Market Competitive

RECOMMENDATIONS

• Plan For The New Realities Of Enterprise Software

WHAT IT MEANS

• Growth Stays Slow and Prices Drop
• Supplemental Material
• Related Research Documents

This is an excerpt

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