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April 4, 2011 The Future Of Interactive MarketingHow Embracing CORE Directives Will Help You Foster Adaptabilityby Shar VanBoskirk, Emily Riley with Christine Spivey Overby, Moira Dorsey, Suresh Vittal, Jennifer Wise, Angie Polanco |
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Executive Summary
Interactivity is changing life as we know it, a scope too big for most firms' siloed, understaffed interactive marketing organizations. The solution? To customize, optimize, respond, and empower (CORE). By championing these directives, interactive marketers will help their firms adapt to the new customer and technology disruptions of the next digital decade. Start your efforts now — no matter your level of interactive maturity — since firms with CORE values will benefit from more meaningful interactions with customers and master algorithms for seeding desire. On a broader scale, CORE makes businesses more altruistic and may even conduct Mark Zuckerberg to the Nobel Peace Prize.
TABLE OF CONTENTS
- The Future Of Marketing Is Interactivity
- CORE: Interactive Marketers' New Directives
- How Interactive Marketers Can Strengthen Marketing's CORE
WHAT IT MEANS
- CORE Makes Marketing Change The World
- Supplemental Material
- Related Research Documents
This is an excerpt
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