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For Consumer Product Strategy Professionals
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December 4, 2008 Gamer Audience Segmentation, 2008Directly Address Important Home Console Usersby Julie A. Ask with Jay Horwitz |
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Executive Summary
In this report, JupiterResearch provides a refined taxonomy for the consumption matrix as a method for segmenting US gamers into discrete groups. This scheme helps narrow the focus on the gamers who matter most to suppliers and provides detail on how to best address demand.
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Executive SummaryThis is an excerpt
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