Document Controls
For Consumer Product Strategy Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
|
April 9, 2008 Games in the Media MixA Focus on Teen Consumption Patternsby Michael Gartenberg with Jay Horwitz |
|
This is an excerpt
Executive Summary
Teens spend a tremendous amount of time and discretionary income on electronic media. Consequently, it is worth understanding how video games fit into teen consumption patterns of major electronic media.
Key Questions
- How important to teens are video games relative to other forms of media?
- What are the implications for media companies?
- How do game systems threaten other media channels?
This is an excerpt
Buy Risk-Free
Price: US $199
Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.
Already a Forrester Client?
Log in to read this document.
