For Customer Experience Professionals

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	December 3, 2007 The Gen Y Design Guide Crafting Experiences To Meet The Unique Needs Of Younger Consumers by Bruce D. Temkin with Ross Popoff-Walker, Steven Geller, Olga Melnikova	Average: 9  (3 ratings)

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Executive Summary

Gen Y consumers are a unique breed. But what exactly makes them different from their elders? Our research unearthed nine attributes of Gen Yers' social, emotional, and mental makeup that shape their perception of interactions. To reach these young consumers, we've identified four design approaches: immediacy, Gen Y literacy, individualism, and social interactivity. To truly engage Gen Y, firms should create a Gen Y advisory board and apply Gen Y design approaches across touchpoints.

TABLE OF CONTENTS

• What Do Firms Need To Know About Gen Y?
• Four Key Design Approaches For Reaching Gen Y

RECOMMENDATIONS

• Develop A Specific Gen Y Strategy
• Supplemental Material
• Related Research Documents

This is an excerpt

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