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	October 28, 2009 Gen Y Won't Change Workplace Collaboration; Better Integrated Tools Will Demystifying The Myth Of A Gen-Y-Led Workplace Revolution by TJ Keitt with Bradford J. Holmes, Ellen Daley, Heidi Shey, Reedwan Iqbal	Average: 10  (2 ratings)

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Executive Summary

Gen Yers in the US workforce, those between the ages of 18 and 29, are a confounding phenomenon. Some employers see their self-assured, authority-wary ways as a detriment to business while others see their tech-savvy as a harbinger of a new collaborative era. In Forrester's research we found something else: Gen Yers are neither rocking the boat nor are they leading a technological revolution. Strategists at collaboration software companies, this is your wake-up call: Information workers in general are not using your tools, and our future business leaders are no different. The answer? Rethink how your tools fit in an organization's work — they must be part of a business process, not a flourish outside of it.

TABLE OF CONTENTS

• Younger Workers Alone Do Not Make Collaboration Go

RECOMMENDATIONS

• It's Time To Intertwine Collaboration Tools With Business Tasks
• Supplemental Material
• Related Research Documents

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