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June 13, 2008 German Digital ConsumersUnderstanding Savvy Online Users
with Mark Mulligan, Ian Fogg |
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This is an excerpt
Executive Summary
As broadband penetration in Germany continues to lag behind the European average, savvy online users in the country are increasingly focusing on information applications.
Key Questions
- How do the online activities and behavior of savvy online users in Germany differ from those of savvy online users across Europe?
- How has the amount of time users spend online and the frequency with which they access the Internet changed with increasing broadband penetration in Germany?
- What regional differences are apparent among online users in Germany?
This is an excerpt
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