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November 20, 2007 German Online Banking Forecast: 2007 To 2012by Tim van Tongeren, Benjamin Ensor with Michelle de Lussanet, Alexander Hesse, Ashara Giordanelli |
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This is an excerpt
Executive Summary
Online banking has taken off in Germany — 39% of Germans now bank online. We expect online banking to grow by about 4% each year as a result of a gradual increase in Net users' confidence in the channel, banks' robust security measures, and strong competition for retail banking customers. We expect 32 million Germans to bank online by 2012, or 47% of adults. To get current holdouts to start using online banking, banks should keep security as a top priority and give customers clear incentives like reduced fees or better interest rates for banking online.
TABLE OF CONTENTS
- Four In 10 Germans Now Bank Online
- A Range Of Factors Will Drive Further Online Banking Growth In Germany
- By 2012, 47% Of Germans Will Bank Online
- Supplemental Material
- Related Research Documents
Features
Forecast: German Online Banking Users, 2007 To 2012
This is an excerpt
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