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For eBusiness & Channel Strategy Professionals

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March 2, 2009

German Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €44 Billion By 2014

by Alexander Hesse

with Victoria Bracewell Lewis, Benjamin Ensor, Lauriane Camus, Vanessa Niemeyer, Ph.D.

This is an excerpt

Executive Summary

German online shopping adoption is growing at double-digit rates each year. The number of online shoppers has almost doubled since 2000, with 36 million Germans regularly buying products online today, or 44% of adults. By 2014, we expect 44 million German online buyers to spend about €44 billion via the Internet.

TABLE OF CONTENTS

  • Nearly Half Of German Adults Shop Online
  • German Online Retail Has Grown Thanks To A Vibrant Mail-Order Sector
  • Online Shopping And Travel Booking Will Continue To Grow Steadily
  • Supplemental Material
  • Related Research Documents

This is an excerpt

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